DDB Dubai. Music Master. Art director Diya Ajit.
Music Master, an MP3 download site based in Dubai, launched its services on February 1 with an advertising campaign featuring QR Codes. In-mall advertisements depict hundreds of QR codes which consumers will be invited to scan in search of a few that lead to free music downloads. Print ads feature a prominent QR code and give consumers the chance to download free tracks if they link Music Master with their Facebook page.
Mosaic's created by Nick Swaffield. Client launch movie here. 
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